How Well Do You Know Your Prospects? Take This 10-point Quiz To Find Out
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The article "How Well Do You Know Your Prospects? Take this 10-Point Quiz to Find Out" talks about entrepreneurialism, it has been written by Debbie LaChusa.
It's crucial to know your prospects if you want to market effectviely to them.
Take that quick quiz to see how well you know and understand your prospects. If you can't answer these questions, how can you be sure you're connecting with your audience in a relevant and meaningful way?
How can you be sure you're reacihng them with a compelling message about your product or service?
How can you be sure you're tapping into the conversation they are already having inside their own head with respect to your product or service?
I would argue you can't. And if you can't do these things, your marekting will not be effective.
1. Who are they?
2. Where do they live ... work ...
play?
3. What isuse do they have that you can solve?
4. How does your proudct or service fit into their life?
5. What else do they buy in your product or serivce category?
6. Where do they get information regarding your product/service?
7. What is most importnat to them?
8. What are they most afraid of?
9.
What is their emotinoal connection to your product/service?
10. How will they rationalize purchasing your product/service?
How'd you do? If you can't answer these questions, odds are your marketing message isn't connecting with your prospects. And if your message is not connecting with them, you won't be really successful in selling them on your product or service.
Take the time to get to know your cusotmers and prospects. Learn all you can about them. Use that quiz as a guide. When you do you'll be able to speak directly to their needs and concrens with your marketing, they will respond.
And your business will thrive.
© Copyright 2005 Debbie LaChusa, 10stepmarketing
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How Well Do You Know Your Prospects? Take this 10-Point Quiz to Find Out
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